Allied Beverage and Brown-Forman Visit Jack Daniel’s Distillery
Allied Beverage Group and the NJ local Market Brown-Forman team visited the Jack Daniel’s Distillery in Lynchburg, Tennessee. The group learned first-hand how great Jack Daniel’s old #7 is made. After...
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Local NJLSA: Tee It Up!
NJLSA-PAC GOLF OUTING WAS A BIG SUCCESS The 5th Annual NJLSA-PAC Golf Outing was not only a great time, but also a big success for helping raise much needed financial support for our legislative PAC...
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6th Annual ‘Paint the Jack’
Brown-Forman and Empire Merchants hosted the 6th Annual Paint the Jack event, which was attended by over 90 Metro New York Retailers on November 3rd at the LaGuardia Plaza Hotel. The event had 31...
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Brown-Forman Unveils New Whiskies
On Wednesday, February 15th, Brown-Forman unveiled their Scotch Whisky Collection at the newly opened Fine & Rare in NYC. Alongside Global Ambassador, Stewart Buchanan, media professionals tasted...
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Slane Whiskey Launch
The Brown-Forman helped launch Slane Whiskey at Houston Hall on May 9th. John Devin of Empire Merchants introduced founder Alex Conyngham to representatives of Empire Merchants and Brown-Forman. Guests...
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Brown-Forman Gives Wreaths
In December, Brown-Forman partnered with Wreaths Across America to distribute wreaths to the headstones of veterans at the Long Island National Cemetery. Wreath Across America aims to Remember, Honor...
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Retailers Of The Year Awarded
As part of American Beverage Licensees’ 16th Annual Meeting at Harrah’s Hotel & Casino in New Orleans, LA, 16 beverage retailers from across the United States were recognized as Brown-Forman...
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Tequila Seminar
On May 31st, the Director of International Brand Development of Herradura, Ruben Aceves, hosted a tequila seminar with Brown-Forman. Cocktails were mixed and a flight of Herradura tequilas were tasted...
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Brown-Forman Holds Brand Fair
Brown-Forman held a Brand Fair on June 1st at Laguardia Plaza Hotel. Items from the Brown-Forman portfolio were on display and were tasted. Jack Daniel’s Honey, Gentleman Jack, Herradura, Old Forester...
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Brown-Forman’s National Program
On July 5th, Brown-Forman and three selling divisions of Empire Merchants on- and off-premise gathered for lunch at Sabor Latino to kick-off Brown-Forman’s National Program. John Bradley, Empire...
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Brown-Forman Master Distiller in NYC
Chris Morris, Master Distiller at Brown-Forman’s Woodford Reserve, recently visited Metro NYC. On September 4th at The Copper Still in Chelsea, he sampled the local trade on Woodford expressions. On...
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84th Metro Package Store Dinner
The 84th Annual Metropolitan Package Store Dinner was held on October 29th on Russo’s on the Bay. Following the cocktail hour, industry members gathered for dinner and to hear Michael Correra speak...
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Brown-Forman Whiskey Training
On November 20th members of the Brown-Forman and Empire Merchants teams as well as a few retailers were invited to Bellwether for a whiskey training and dinner led by Old Forester President Campbell...
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Wreaths Across America
On December 18th, Brown-Forman partnered with Wreaths Across America to distribute wreaths to the headstones of veterans at the Long Island National Cemetery in Wyandanch, New York. Wreaths Across...
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Rye Olfactory Experience
On February 20th at Tanner Smith’s in NYC, Brown-Forman introduced members of Empire Merchants to the “Rye Olfactory Experience” with Old Forester. Master Taster Jackie Zykan of Old Forester led the...
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Brown-Forman Takes A Field Trip
Chris Fletcher, Master Distiller of Jack Daniel’s, visited Stew Leonard’s in Clifton on February 28th, with part of the Brown-Forman sales team to talk about the Jack Daniel’s line of products....
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Brown-Forman Whiskey Training
Long Island retailers were invited to taste history on March 27th at B.K. Sweeney’s. Guests walked through a tasting of Old Forester expressions by the Brown-Forman team. Brent Turlington and Rosa...
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Woodford Reserve Derby Bottles
Artist Keith Anderson visited New York to promote this year’s Woodford Reserve Kentucky Derby bottle ahead of the big race. Anderson is not only the first African American artist to have designed the...
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Jack Daniel’s BBQ
Jack Daniel’s held a barbecue at Empire Merchants on May 17th. Members of the Empire Merchants Madison Division and Brown-Forman gathered to play games like Connect Four while sipping on Jack Daniel’s...
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Woodford Reserve Barrel Program
Chris Morris, Master Distiller at Brown-Forman’s Woodford Reserve, visited Metro NYC on September 4th and led a tasting of the Woodford Reserve Barrel Program for Empire Merchants and members of the...
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